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#PinkKiss for the Cure

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Company-wide “Pink Kiss for the Cure” campaign expected to reach goal in seventh annual event.  

Atlanta, Ga. (September 26, 2017) For a seventh straight year, CentraArchy Restaurants continues its commitment to National Breast Cancer Awareness Month with its own “Pink Kiss for the Cure” campaign. Each year, all 19 CentraArchy restaurants offer a limited edition Pink Kiss martini with 50 percent of the sales going directly to a breast cancer research and care organization. This year’s campaign contributions will go to the Susan G. Komen organization—specifically to fund breast cancer research and mammogram costs for the underserved locally.

“When we began Pink Kiss for the Cure seven years ago, the $100,000 goal set for ourselves seemed far away,” said CentraArchy president and CEO Greg Greenbaum. “As we pass this milestone, we hope our guests will once again join our associates this month in finding ways to raise community awareness and funding to fight a disease that continues to affect so many of our loved ones.”

To participate, guests simply order the “Pink Kiss” at any CentraArchy Restaurant (New York Prime, California Dreaming, The Tavern at Phipps, Chophouse New Orleans, Carolina Roadhouse, Joey D’s Oak Room, Chophouse ’47, Gulfstream Café or Burro Loco). Proceeds this year will help Susan G. Komen in its work to fund research, education and preventative care. Complimentary pink golf tees will also be offered at New York Prime and Chophouse ‘47 during the campaign. Guests are encouraged to share their photo-worthy images on Facebook, Instagram or Twitter using the hashtag #PinkKiss.

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